Real Madrid's whites just got a trip to Rio. The club, adidas and Brazilian label FARM Rio announced a new collection today, October 14, that runs FARM Rio's floral and botanical prints straight through Madrid's crest. Real Madrid says it's built around altinha, the Brazilian beach game where everyone keeps the ball up together, as a nod to football as a language that crosses borders.
The lineup covers pre-match jerseys, tracksuits, hoodies, scarves and accessories, with five exclusive prints inspired by Brazilian nature, craftsmanship and football culture, per Retail Times. The standout is a dark green short-sleeve top covered in big pink flowers, with a white collar and the crest on the chest. There's also a matching green track jacket and pants with florals up the sleeves, and a cream hoodie with a floral back hit. Jude Bellingham, Vinícius Júnior and Arda Güler front the campaign. Brazil's MKT Esportivo reports the team will wear the pre-match tops in upcoming games, including the Champions League match against Roma and Sevilla at the Bernabéu on October 18.
Our take: football and fashion crossovers usually mean a black-on-black "lifestyle" tee and a press release. This one actually commits. Pink hibiscus on a Madrid warm-up top is a choice, and it works because FARM Rio and adidas have been at this for years. The track jacket is the one you can wear off the pitch without explaining yourself. It also lands right after FARM Rio opened its first Madrid store on October 6.
The details: Real Madrid × adidas × FARM Rio is out now at select adidas stores, adidas.com/football, official Real Madrid stores and shop.realmadrid.com, per the club. Prices weren't listed in the club's announcement.
At ONENESS: No pieces from this collection at ONENESS. For more from the brand, browse adidas at ONENESS.
Campaign photos: official Real Madrid / adidas / FARM Rio, via realmadrid.com.
Source: Real Madrid; Retail Times; MKT Esportivo.
